PrivatBank supported the initiative of the Commonwealth of Volunteers “Missing Children” to find children who go missing in Ukraine. Every year, between five and eight hundred children disappear, 10 percent of which never return home.
PrivatBank began broadcasting commercials about the missing children in its bank branches as well as developed software to collect information about the children in an effort to more efficiently distribute relevant information to the public.
Over 10,000 clients visit PrivatBank’s branches every day, vastly increasing the number of people who will see the commercials about the missing children and hopefully result in information leading to their safe return.